Presents
In life there are several truths,
one of them is that Candy Crush is a mum game.
So, we invited the Gen Z to rise up and conquer the last game standing whit an epic generational battle!
Teaming up with the most famous twitch streamers and their mums,
we launch a global challenge,
inviting all sons to beat mum's core in Candy Crush!
And the battle it's viral!
Video case study
Board presentation
ALSO THANKS TO:
Chiara Granaldi - Marzia Zulli
Susanna Negri - Alessia D'acquisto
